The Third Sinar Mas Print Awards attracted the mass media’s attention from all over the world! Besides the local media, news reporters and journalists from Japan and Brazil attend this ceremony. Recently, the Japan Printing News released an article titled “New Record: 841 companies participated in Sinar Mas Print Awards” in one of its editions. This article spiked tremendous commotion in the printing industry of Japan. Shortly after, Japanese Printing Industry Press requested for more information of the printing companies in China through The Sinar Mas Print Awards’ committee. The Sinar Mas Print Awards have certainly created a new understanding of Chinese Printing industry to the related industries in Japan.